Tourism - Service Design Interaction

Are you not often wondering, why you don't
get the information before hand about certain
activities in the city you visit on holiday (or
even you home town)?

Changing the game through this in close co-
operation with the local visitor information
and marketing institutions opens fully new
paths - and best of all, you need your own
mind (not the consultant's ;-)).

Interaction with the Customer - Service Design

Service Design, an essential part of business - some companies (as mentioned earlier here in the blog) just don't get. What is driving these guys? It is probably the short term cost cutting focus driven by the shareholder (so the assumption probably).

Is that enough?

For a short period of time it works - like a pain killer when you have an headache. BUT then after a while it comes back even worse than before.

Why do companies, as DHL or United Airlines (with the story of the "broken guitar") just keep the "voice of customer" outside their own territory as it may does not exist at all?

.. a mere two weeks ago Prof. RichardBuchanan gave an impressive speech at COINs2010.

So I wonder, what is hindering organizations to adapt to the changing environment of business?